My Past

Who I Is:

Grab my resumé PDF

A spellbinding storyteller and storyseller. I'm a seasoned marketer who helps companies and brands craft their stories effectively. I can lead. I can follow. I can collaborate. I am comfortable working in offline and online mediums.

What I Do These Days:

Freelance Creative Director/Copywriter

Chapel Hill, NC November 2009 - Present

I work with numerous agencies and clients including Duke University, The Body Shop and Ogilvy & Mather.

Social Media Manager (part-time)

Chapel Hill, NC April 2010 - Present

I am the social media voice for Profiles, a professional recruitment firm in the Mid-Atlantic.

What I Did In Olden Days:

Associate Creative Director

Ogilvy & Mather
Durham, NC, April 2009 - Present

I serve as Creative Lead on the Hilton Head Island and PPD accounts, and also work on IBM, Old Dominion and Scott Health and Safety pieces of business.

Freelance Copywriter

Washington, DC July 2003 - 2009

I worked with numerous agencies and clients including The Discovery Channel, The Body Shop, ICF Consulting, Grafik Marketing Communications, O2 Design Collaborative and the Profiles Talent Group.

Creative Group Head (ACD position)

St. John & Partners Advertising & Public Relations
Jacksonville, FL February 2002 - July 2003

SJ&P is a full-service agency that did $92 million in billings in 2002. I was a senior copywriter and working manager overseeing art directors and other writers. I was a liaison with the client and the creative director, and made sure that projects were brought in on time, on budget, and with the highest possible creative standards. I worked on creative for all mediums: TV, radio, Web, direct mail, video, CD rom, and collateral. My clients included Bank of America Auto Group, Florida State University, Capital One credit cards, Acuvue contact lenses, Convergys, Jacksonville Economic Development Council, Amelia Island, and Zaxby’s Chicken restaurant chain.

Senior Copywriter

marchFIRST and Tisani
Manhattan, NY & Bethesda, MD February 2000 - October 2001

With 9,000 employees in 14 countries, marchFIRST was the world’s largest e-agency. I created online and offline branding efforts, content strategy, and branding strategy. My clients included Hess Oil, AIG International, US Airways, U.S. Chamber of Commerce, United Way International, and Fannie Mae.

Senior Copywriter/Broadcast Producer

Davis Newman Payne Advertising & Public Relations
Knoxville, TN February 1999 to February 2000

DNP is a full-service agency that did $20 million in billings in 1999. My clients included Food City grocery chain, Home Federal Bank and Case Pocket Knives.

Director of Marketing

Washington Semester & World Capitals Program, American University
Washington, DC August 1997 to February 1999

Responsible for managing a quarter million dollar marketing budget, creating and overseeing all marketing messages. I managed a full-time staff of 2, and a part-time staff of 10. Led a creative overhaul of all marketing materials and created department’s first real Web presence, dramatically improving lead generation.

Copywriter/Public Relations Account Executive

MHW Advertising & Public Relations
Cleveland, OH September 1991 to October 1996

Full service agency that did $25 million in annual billings. Clients included HoneyBaked Ham, Geauga Lake, Darien Lake and Wyandot Lake Amusement Parks, Subway Restaurants of NE Ohio, Cuyahoga Community College, and Convenient Food Mart. Originally hired as a PR Account Executive. For first two years with agency, I managed p.r. efforts for Ground Round Restaurants of NE Ohio, Subway of NE Ohio, and Bryant & Stratton College.

Education

University of Dayton, Dayton, OH 1990

Major: Public Relations

Minor: Women’s Studies

Random Bits and Pieces

Native of Argentina, fluent in Spanish, proficient in Italian • Good with computers, proficiency in both Mac and PC platforms • Comfortable speaking in front of large groups • Toured Argentina as a representative of Rotary International in 1997 • Passed the U.S. State Department Foreign Service Exam in 1997 • Adjunct Professor at NYU, Summer 2000, teaching Public Relations & New Media • Co-owner of a mom and pop urban hardware store in Washington, DC from 2003 to present • Flight Of The Conchords Superfan/Stalker